AMWA to host Seminar on Advanced Media Workflows and MXF | Advanced Media Workflow Association

AMWA to host Seminar on Advanced Media Workflows and MXF

This event will explore the advantages of file-based workflows in media facilities and demonstrate MXF used in post-production processes.

Atlanta, GA - 28 August 2009: The Advanced Media Workflow Association (AMWA) has announced that it will host a Seminar on Advanced Media Workflows and MXF, October 26, 2009, at the Hollywood Renaissance Hotel, Hollywood, California, USA. The seminar is a pre-conference event for the 2009 SMPTE Tech Conference and Expo and will begin with an industry panel presentation, followed by technical demonstration and end with a Cocktail Reception.

The seminar panel of studio, post-production and industry experts will talk about what they are actually doing today with file-based workflows in their facilities. They will also share how they are looking to improve their metadata workflow through the production and distribution process. Confirmed speakers are:

Chris Carey, Senior Vice President of World-Wide Operations, Paramount Pictures
Chris Cookson, President, Sony Pictures Technologies
Michael Karagosian, President, MKPE Consulting
Tim Padilla, Executive Director, Digital Media Systems, Warner Bros.
Leon Silverman, General Manager of the Digital Studio, The Walt Disney Company
Michael Sterling, Principal Consultant; National TeleConsultants

Brad Gilmer, the AMWA's executive director said “We are pleased that the AMWA and the SMPTE are co-sponsoring this seminar. It promises to bring together production and post-production experts, vendors and users to explore the current generation of file based workflows and future expectations.”

The seminar will include a demonstration of MXF workflows handling essence and modifying metadata through the post-production process using a variety of vendor equipment. Gilmer explained “This will provide an opportunity to see how users and manufacturers are working together on solutions to improve metadata workflow, reduce re-keying of critical information and save money.”

The event will begin at 1:00 PM and feature an industry panel presentation, technical demonstration, and the Cocktail Reception from 5:30 to 7:00 PM will provide the opportunity for participants to discuss technical issues with vendors and speakers in a relaxed environment. Attendees are encouraged to take advantage of this time to discuss and explore individual technical challenges and solutions with key individuals on a one-on-one basis.

Attendees can register for the AMWA event, and for the SMPTE Conference, at http://www.smpte2009.org/register-smpte-2009-annual-tech-conference-expo.

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AMWA Contact:
Barbara Main
Director of Administration
Voice: + 1-608-513-5992
Email: [email protected]

About the AMWA
The Advanced Media Workflow Association is a user-focused industry body dedicated to the promotion, development and adoption of open, accessible standards and specifications relating to file-based workflows (including AAF, MXF and other formats), Service Oriented Architectures, and Application Specifications as they apply to the areas of content creation, production, post-production, rich media authoring, archiving and distribution. AMWA members include Ad-ID, Adobe Systems, Ascent Media, Avid Technology, BBC, Cinegy, IBM, Lifetime, Metaglue, National TeleConsultants, Omneon, PBS, Turner Broadcasting, VCI Solutions, and more.

Visit the AMWA on the web at www.amwa.tv.

About the SMPTE
The Society of Motion Picture and Television Engineers (SMPTE) is the leading international technical society for the motion imaging industry. As an internationally-recognized accredited standards body, SMPTE develops standards, recommended practices and guidelines and spearheads educational activities to advance engineering and moving imagery. Since its founding in 1916, the Society has established more than 400 standards including the physical dimensions of 35mm film and the SMPTE time code. More recently, it codified the MXF file format to support the exchange of professional AV content and crafted the Digital Cinema Standards, which paved the way for digital movie theaters. Headquartered in New York, SMPTE is comprised of engineers and other technical specialists, IT and new media professionals, filmmakers, manufacturers, educators and consultants in more than 65 countries. They are joined at SMPTE by sponsoring corporations, principal players in content creation, production and delivery for all platforms and in entertainment hardware and software.

Visit the SMPTE on the web at www.smpte.org.