For Immediate Release

(July 18, 2024) Post Impressions has become a General ember of the AAF Association, a collaborative body that promotes the development and adoption of the Advanced Authoring Format (AAF) technology throughout the media industry.

The AAF multi-media file format enables content creators to easily exchange digital media and metadata between platforms, systems and applications, thus simplifying project management, saving time and preserving metadata.

"We are in the business of developing products for post production across a broad range of formats and resolutions that are designed to be easily integrated. We are therefore keen to support an industry organisation that promotes the interchange of digital media across platforms," says Post Impressions managing director Graham Sharp.

AAF Association: Incorporated in January 2000, the AAF Association, Inc. already has representatives from several major players in the industry and intends to help deliver the full benefits of digital media to content creators including film, television, the Internet and post-production professionals. Further details on www.aafassocation.org.

Post Impressions: Developing and marketing high performance, multi-resolution, innovative software applications and workstations specifically designed for the demanding requirements of the media and entertainment industry. Further details on www.postimpressions.com.