Top 10 Reasons to Adopt AAF (for Vendors)

1. Open and non-proprietary format created by broad industry consensus.
2. Allows for smooth interchange of content and metadata across platforms, between applications, and between vendors.
3. Provides the most comprehensive format, poised to penetrate the widest markets.
4. Supports third-party extensions and plug-ins, so it can adapt and grow with the times.
5. Available free to software developers, with no licensing fees.
6. Avoids unproductive competition over standards.
7. Saves users hours of unproductive labor spent converting between file formats.
8. Simplifies project management and version control for users.
9. Removes users' barriers to workflow and streamlines the creative process.
10. Helps deliver the promise of digital media to all vendors in the industry.

Top 10 Reasons to Adopt AAF (for Users)

1. Enables users to build multi-platform, multi-application, multi-vendor systems based on best-of-breed hardware and software.
2. Open Source, non-proprietary standard created by industry consensus.
3. Removes barriers to workflow and streamlines the creative process.
4. Available free to users, with no royalties or run-time fees.
5. Enables users to compare systems without concern about proprietary file formats.
6. Allows users to keep all project information together in one format.
7. Saves hours of unproductive labor spent converting between file formats.
8. Simplifies project management and version control.
9. Provides the most comprehensive format, handling a wide range of multimedia files.
10. Supports third-party extensions and plug-ins, so it can adapt and grow with the times.