| The AAF Association |
Conference Note: |
Incorporated in January 2000, the AAF Association, Inc. is a broadly-based trade association intended to promote the development and adoption of AAF technology throughout the media industry. With representatives from several major players in the industry, the AAF Association intends to help deliver the full benefits of digital media to content creators including film, television, Internet and post-production professionals. Further details of the organization can be found in the mission statement.
The Advanced Authoring Format (AAF) is a multimedia file format that enables content creators to easily exchange digital media and metadata across platforms, and between systems and applications. The AAF simplifies project management, saves time, and preserves valuable metadata that was often lost when transferring media between applications in the past.
The Executive Director of the AAF Association is industry veteran, Brad Gilmer. Founding members of the association are Avid, the BBC, CNN, Discreet, Liberty Media, Matrox, Microsoft, Pinnacle, Quantel, Sony, Turner Entertainment Networks, and the U.S. National Imaging and Mapping Agency.
AAF SDK RC1 Code Frozen! Release 1 of the AAF SDK is scheduled for March 15, 2001. Congratulations to those who have worked long and hard to reach this major milestone.
Check out our latest Member List. For information about becoming an AAF Member, select the "Join Us" button on the left.