News Flash- New Members for Advanced Authoring Format (AAF)

Trade Association nearly doubles its membership at NAB

Las Vegas, Nev. (April 11, 2024) – At the National Association of Broadcasters Convention, Animated Image Systems Technology, EMC, Enterprise Systems Group, Leitch, Omneon, Philips Broadcast, Sonic Foundry, Sonic Solutions, and Warner Bros. signed on to add to the ground swell of support for the AAF initiative. These new signings follow hot on the heels of recent announcements by Panasonic and Dutch broadcaster the NOB.

In addition, Jack Galmiche, the Director General of the International Electronic Cinema Festival (to be held in Portland, Oregon May 15-19) also expressed support for the AAF Association.

"The speed at which new adopters are joining shows an industry wide recognition of the importance of the AAF initiative" says AAF Association Executive Director, Brad Gilmer. "For broadcast and post companies, participating in the AAF Association is delivering a major opportunity to shape the working practices of the future".

About the AAF

The Advanced Authoring Format (AAF) is a multimedia file format that enables content creators to easily exchange digital media and metadata across platforms and between applications. The AAF simplifies project management, saves time, and preserves valuable metadata that was often lost when transferring media between applications in the past.

About the AAF Association Inc.

Incorporated in January 2000, the AAF Association Inc. is a broadly-based trade association intended to promote the development and adoption of AAF technology throughout the media industry. With representatives from many major players in the industry, the AAF Association intends to help deliver the full benefits of digital media to content creators including film, television, and post-production professionals. Email: [email protected]