Panasonic Joins AAF Association
Major manufacturer to participate in AAF development
Atlanta, GA – March 17, 2024 – Panasonic has signed the AAF Adopter agreement, becoming a member of the AAF Association.
Michael Brinkmann, Director of Strategic Development, Panasonic Broadcast & Television Systems Company said, " With the introduction of DVCPRO, Panasonic took a leadership position in our industry by committing to the principals of Open Systems, Interoperability and Connectivity. Today our industry faces new challenges of exchanging digital content across platforms, networks and continents. We look forward to contributing to the considerable work already done by the AAF membership to insure wide ranging compatibility between vendors".
"Having Panasonic as part of the Association is very important to us," said Brad Gilmer, Executive Director of the AAF Association. "The AAF is a cross-platform multi-vendor initiative." "The mission of the AAF Association is to facilitate the exchange of images, sound and metadata across platforms and applications." "Having Panasonic’s participation will help achieve our mission."
"The Association is following on the work of the EBU/SMPTE Task Force which concentrated on the exchange of material in the digital environment." "We will work with due-process standards organizations such as the Society of Motion Picture and Television Engineers to standardize AAF in a public forum."
For information on the AAF, the AAF Association and membership details, see www.aafassociation.org.
About the AAF
The Advanced Authoring Format (AAF) is a multimedia file format that enables content creators to easily exchange digital media and metadata across platforms, and between systems and applications. The AAF simplifies project management, saves time, and preserves valuable metadata that was often lost when transferring media between applications in the past.
About the AAF Association Inc.
Founded in March 1998 and incorporated in February 2000, the AAF Association Inc. is a broadly-based trade association intended to promote the development and adoption of AAF technology throughout the media industry. With representatives from many major players in the industry, the AAF Association intends to help deliver the full benefits of digital media to content creators including film, television, and post-production professionals.
Members of the AAF Association include Panasonic, Turner Entertainment Networks, the British Broadcasting Corporation, Dutch Broadcast Service (NOB) , Cable News Network, Discreet, AVID, 4MC, Matrox, Microsoft, Pinnacle, Quantel, Sony, and US National Imaging and Mapping Agency.
About Brad Gilmer
AAF Association Executive Director Brad Gilmer has over 20 years of experience in broadcast operations and production. He is currently president of Gilmer & Associates, Inc., a consulting company that specializes in strategic business issues surrounding technology for rich media. Gilmer also chairs two committees of the Society of Motion Picture and Television Engineers
Gilmer was formerly Director of Engineering and Operations at Turner Broadcasting Systems in Atlanta. He writes a column for Broadcast Engineering magazine, and makes regular presentations at industry conventions such as NAB and IBC. Gilmer started his broadcasting career at CBS affiliate KGGM-TV in Albuquerque, NM and is graduated Summa Cum Laude from Georgia State University.
