PBS Joins the Advanced Media Workflow Association
Atlanta, GA - 29 October 2023: The Advanced Media Workflow Association (AMWA) announced that PBS has joined its ranks as a Principal Member. The public service media organization will be represented by John McCoskey, Chief Technology Officer, and Jerry Butler, PBS Senior Director, Interconnection Projects. As a Principal Member, PBS is entitled to the broadest level of member benefits, including the eligibility to serve on AMWA's Board of Directors.
Formerly known as the Advanced Authoring Format Association (AAFA), the AMWA is focused on the development of solutions for facilitating end-to-end, file-based workflows through the use of MXF, AAF and Service Oriented Architectures (SOA)
"The Advanced Media Workflow Association is pleased to have PBS join our organization as a Principal Member, especially in light of their involvement in the development of MXF standards," said Brad Gilmer, the AMWA's executive director. "When the association expanded its remit to include MXF workflows and Service Oriented Architectures, we knew there was a lot of interest in the industry. We believe this work is critical as a next step in building file-based workflows, and it is significant that PBS has decided to join us in this effort."
"While PBS has already moved to a file-based work environment for program ingest and processing, we are gearing up for the transition to a file-based system for program distribution," said Mr. Butler. "The AMWA's work in these areas is critically important as PBS implements an end-to-end file-based interconnection system."
About the AMWA
The Advanced Media Workflow Association is a user-focused industry body dedicated to the promotion, development and adoption of open, accessible standards and specifications relating to file-based workflows (including AAF, MXF and other formats), Service Oriented Architectures, and Application Specifications as they apply to the areas of content creation, production, post-production, rich media authoring, archiving and distribution. AMWA members include Ad-ID, Adobe Systems Inc., Ascent Media, Avid Technology, the BBC, Discovery Communications, National TeleConsultants, Omneon, Quantel, Snell & Wilcox, Turner Broadcasting, FOX, Grass Valley, Harris Corporation and TMD Ltd. Visit the AMWA on the web at www.amwa.tv.
About PBS
PBS is a media enterprise that serves 355 public noncommercial television stations and reaches more than 75 million people each week through on-air and online content. Bringing diverse viewpoints to television and the Internet, PBS provides high-quality documentary and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is a leading provider of educational materials for K-12 teachers, and offers a broad array of other educational services. PBS' premier kids' TV programming and Web site, PBS KIDS Online (www.pbskids.org), continue to be parents' and teachers' most trusted learning environments for children. More information about PBS is available at www.pbs.org, one of the leading dot-org Web sites on the Internet.
Contact:
Barbara Main
Director of Administration
Voice: + 1-608-513-5992
Email: [email protected]
Jennifer Daddura
PBS Senior Associate Corporate Communications
Voice: + 1-703-7393-5223
Email: [email protected]
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