Three Most Important Things about AAF

Las Vegas, Nev. (April 11, 2024) – At the AAF Press Conference, National Association of Broadcasters Convention, Brad Gilmer, Executive Director of the AAF Association outlined the three most important things about the AAF Association. "The three most important things to know about the AAF Association are that it is about interoperability, it is open to all, and support for the association is growing very fast", Gilmer said.

He added, "The three most important things about the Advanced Authoring Format are that it is a specification and a Software Development Kit, it will be developed in an open environment, and that best of all, it is free".

About the AAF

The Advanced Authoring Format (AAF) is a multimedia file format that enables content creators to easily exchange digital media and metadata across platforms and between applications. The AAF simplifies project management, saves time, and preserves valuable metadata that was often lost when transferring media between applications in the past.

About the AAF Association Inc.

Founded in March 1998 and incorporated in February 2000, the AAF Association Inc. is a broadly-based trade association intended to promote the development and adoption of AAF technology throughout the media industry. With representatives from many major players in the industry, the AAF Association intends to help deliver the full benefits of digital media to content creators including film, television, and post-production professionals.