AMWA Workflow Seminar Panel Includes Leading Studio Officers

Mark Horton to Host AMWA October Event

AMWA October Event To Demonstrate MXF Interoperability

AMWA to host Seminar on Advanced Media Workflows and MXF

AMWA Newsletter
April 2009 (pdf, 102k)

AMWA At a Glance
September 2008 (pdf, 198k)

Protocols:
AS-01 AAF Edit Protocol

Format specifications:
MS-01 AAF Object Specification v1.1
MS-02 AAF Stored Format Specification v1.0.1
MS-03 AAF Low-Level Container Specification v1.0.1

IPR Declarations:
AS-05 - Thomson

Advanced Media Workflow Association October Event To Demonstrate MXF Interoperability

Live demonstration will feature leading vendors demonstrating end-to-end interoperability using AMWA specifications and MXF in a typical content creation workflow.

Atlanta, GA – October 5, 2009: The Advanced Media Workflow Association (AMWA) has announced that leading providers of products and services to the media & entertainment sector are cooperating in an interoperability demonstration of file-based production and distribution at the upcoming Seminar on Advanced Media Workflows and MXF, October 26, 2009, at the Hollywood Renaissance Hotel, Hollywood California, USA.

The seminar is a pre-conference event for the 2009 SMPTE Tech Conference and Expo and will begin with an industry panel presentation, followed by technical demonstration and end with a Cocktail Reception.

The technical demonstration will show typical processes from ingest to distribution using the recently developed AMWA Application Specifications. These are subsets of the MXF standards that provide for simple and cost-effective implementation of tapeless operations.

Participants in the demonstration include: Adobe Systems, AmberFin, Ascent Media Group, Avid Technology, Cinegy, IBM, Metaglue, Omneon, RadiantGrid, Rhozet (A business unit of Harmonic), SAN Solutions, Signiant and Sony.

Executive Director of the AMWA, Brad Gilmer, said: “I am excited to see these leading providers of products and services to the media industry participating in this demonstration. It is a great qualification of the work the AMWA is carrying out to develop specifications for interoperability in digital media workflows”.

The event is to be sponsored by Cinegy. Jan Weigner, Managing Director of Cinegy, said: “We are proud to be sponsoring this seminar and reception and fully support the important role that AMWA plays in advancing digital workflows in broadcast. Both MXF and AAF as defined and promoted by AMWA hold the key to integrated production and broadcast workflows. By sponsoring this event Cinegy is doing its part to help grow awareness and adoption in the industry.”

About the AMWA
The Advanced Media Workflow Association is a user-focused industry body dedicated to the promotion, development and adoption of open, accessible standards and specifications relating to file-based workflows (including AAF, MXF and other formats), Service Oriented Architectures, and Application Specifications as they apply to the areas of content creation, production, post-production, rich media authoring, archiving and distribution. AMWA members include Ad-ID, Adobe Systems, Ascent Media, Avid Technology, BBC, Cinegy, IBM, Lifetime, Metaglue, National TeleConsultants, Omneon, PBS, Turner Broadcasting, VCI Solutions, AmberFin, Discovery Communications, FOX, Grass Valley, Harris Corporation, Quantel, TMD and many more. Visit the AMWA at www.amwa.tv.

Association Contact:
Barbara Main
Director of Administration
Voice: + 1-608-513-5992
Email: [email protected]

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